SUMMARY

Project: CIBC Money Transfers NDA project
Client: CIBC
Year: 2025
Role: Lead UX / Product Designer.

I led the UX across the end-to-end money movement experience, shaping the workflow, information architecture and interaction model from early concepts through high-fidelity design. I worked closely with product, engineering and fellow designers to align related experiences, facilitate key decisions and ensure the UX remained consistent through implementation.

PROCESS

I followed the Double Diamond framework, diverging to explore user needs and converging to define, develop, and deliver targeted solutions (very popular in the Consulting world).

In-Person Collaboration

First week on the project: eager to dive into CIBC’s Global Money Transfer ecosystem and understand how advisors and customers actually move money globally.

Unifying Money Movement Patterns

I joined the project and quickly partnered with another designer to align patterns across multiple money-movement flows, including GMT and related advisor experiences. By standardizing interaction patterns and key behaviours, we reduced design debt and created a more consistent, predictable end-to-end experience.

COLLABORATION

Worked collaboratively with fellow designers to unify patterns across multiple money movement flows, ensuring consistency between GMT and related advisor experiences. This alignment reduced design debt and created a more predictable end-to-end experience

Funding Methods & Merchant Liability Analysis

I mapped and compared funding methods across fees, KYC requirements, transaction risk and merchant liability to support informed product and business decisions. The analysis also defined screening and risk-control considerations to help translate complex financial requirements into a clear, implementation-ready experience.

Annotations & Developer Specifications

I create precise, implementation-ready design specifications and annotations that minimize ambiguity during development. While I work collaboratively with developers throughout delivery, I document interaction behaviours, responsive states, component logic, spacing, accessibility requirements, edge cases, and design intent in enough detail to ensure the final implementation accurately reflects the intended UX and UI outcome.

Rapid High-Fidelity Prototyping

I translated complex requirements into high-fidelity mobile flows in just three weeks, moving quickly from concept to detailed interaction design while keeping the experience clear, consistent and ready for development.

MEETINGS WITH LEADERSHIP

Close to the project’s completion, I had a deeply insightful alignment session with Dinesh. His empathetic leadership and clarity of thought brought valuable perspective to our final decisions

Embedded Collaboration

I worked on-site with the CIBC team once a week, using that time for faster alignment, whiteboarding, design reviews and direct collaboration with product and delivery partners. Being embedded with the team helped speed up decisions and keep design closely connected to business and implementation needs.

Designing Beyond the Screen

Seeing digital experiences used in a physical, touch-based environment reinforced the importance of clear targets, simple interactions and usability in real-world contexts. It helped me think beyond desktop patterns and consider how interface decisions translate across different devices and environments.

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I specialize in designing thoughtful, scalable user experiences — from concept to execution.