Hi, I’m Astha — lovely to meet you 🙂
I’m a UX/UI Design Leader with over 12 years of experience creating intuitive, scalable digital products across web applications, mobile platforms (iOS/Android), websites and enterprise systems.
I specialize in human-centered design for complex environments — with deep expertise in FinTech, banking, telecom, government, consulting, e-commerce, and other technology-driven sectors. Whether I’m leading research, mapping user journeys, or designing system-wide flows, I bring strong communication and strategic thinking to every phase of the design process.
Certified in Agile Project Management (PMI-ACP), I collaborate seamlessly across product, business, and engineering — blending UX strategy, visual design, accessibility, and interaction principles to create user experiences that are as impactful as they are elegant.
Worked for: IBM, Deloitte, PwC, Morgan Stanley, TD Bank, Rogers, CIBC, Scotiabank, BMO and so on…
Education & Certifications
🎓 Bachelor of Design (BDes), OCAD University
Major in Fine Arts & Design — Toronto, Canada
Canada’s premier art and design school, where I developed a strong foundation in creative thinking, pyschology, and design.
✅ Government of Canada Security Clearance (Reliability Status)
Authorized to work on confidential and NDA-bound federal projects. Clearance is valid for 10 more years, enabling access to secure environments and sensitive information. Issued by Canadian Government, September 2018
✅ PMI-ACP® Certified, University of Toronto
Agile Certified Practitioner (Project Management Institute)
✅ Certified in Accessibility (WCAG/AODA)
Experienced in creating compliant and inclusive interfaces
✅ Figma Expert — Design systems, auto layout, variants, and prototyping
UX Cerifications
✅ IBM Enterprise Design Thinking: Team Essentials for AI
Certified in IBM’s collaborative design approach tailored for AI product teams — with a focus on aligning user needs, ethical AI principles, and business outcomes. Issued by IBM, September 2019
✅ IBM Enterprise Design Thinking Practitioner®
Certified in IBM’s collaborative, outcome-driven design framework — with an emphasis on applying design thinking principles in everyday work to drive user value and team alignment. Issued by IBM, August, 2019
✅ Product Management & UX Design Certification from General Assembly, Toronto, Canada
That’s me (bottom row, center 🙋♀️) during our final week at General Assembly! This program helped me bridge UX and product thinking — and taught me the value of collaboration, iteration, and showing up with energy.
I was at some point a staff member and would train new UX Design Students entering this field.
Issued in 2016
Skills, Deliverables & Tools
🔹 UI & Interaction Design
UI/UX Design
Product Design
Visual UI Design
Prototyping
Design Systems (Atomic Design, Tokens, Theming)
Microinteractions & Motion Design
Mobile-First Design (iOS & Android HIG + Material)
Accessibility & Inclusive Design (WCAG AA)
Accessibility Testing Tools (e.g., Stark, Axe)
Branding, Logo & Visual Design
🔹 UX Strategy & Research
Information Architecture
Journey Mapping
User Flows & Task Analysis
Heuristic Evaluation
Competitive Analysis
Persona Development
UX Research
User Interviewing & Moderated Testing
Survey Design & Insight Synthesis
Research & Analytics
🔹 Collaboration & Delivery
Agile Certified UX / Lean UX/ Scrum
Stakeholder Management
Cross-Functional Communication
Design Ops
Dev Handoff (Figma-to-Code, Zeplin, Storybook)
QA Collaboration / UX Audits
🔹 Emerging & Advanced Tools
Figma Expert, Sketch, Invision, Adobe Creative Suite
ChatGPT for Ideation & UX Copywriting
Midjourney / DALL·E for Visual Concepting
FigJam & Miro for Workshop Facilitation
Notion / Jira & Confluence for UX Documentation
Knowledge of HTML/CSS
🔹 Leadership & Mentorship
Design Team Leadership (managing Designers)
Design Strategy & Planning
Mentoring Junior Designers
Hiring & Interviewing Designers
Building UX Culture in Cross-Functional Teams
Workshop Facilitation (Design Sprints, Discovery)
Have a project in mind?
I specialize in designing thoughtful, scalable user experiences — from concept to execution.