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https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1525750375841-3P84Q4A57GENXQDGJ9LB/Rogers-Genesis-Typography-Styleguide24.png Rogers - Mobile App (Andr. & iOS) https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1598414652143-BK7V78RVFJRZP7WZWULX/IMG_1055.JPG Rogers - Mobile App (Andr. & iOS) https://www.designerastha.com/deloitte daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1531714760760-AH9DK60Y04TVZ5CNQUHS/Screen+Shot+2018-07-16+at+12.16.27+AM.png Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1531714246243-ZRP98GNOZ3ALWO53W307/image-asset.png Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/91e28dbf-0a46-4fc9-a27d-3352e115beaf/IMG_8378.jpg Deloitte - AI App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551159159046-C5COUGFTSK4ER9MBHKTL/Dtrax%2BScreen%2B1.jpg Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1531713912574-KV6FE3HEKCMYJ6AQ5OSP/Screen+Shot+2018-07-11+at+3.17.40+PM.png Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1531714574703-U8ZIP3H6BHTXR8H91VVI/Screen+Shot+2018-07-16+at+12.15.38+AM.png Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1531714694193-80GZSFYXGR55MFZUB9OI/Screen+Shot+2018-07-16+at+12.16.38+AM.png Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1537456105765-ZAI78UPNCKYNVF14FUEV/image1.jpeg Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1537456130894-627KZPKBDB9BAC69TTH6/image2.jpeg Deloitte - AI App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1537456149836-L8O5KEZMJD7OFFD2NUOH/IMG_0624.jpg Deloitte - AI App https://www.designerastha.com/cibc daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1550550188656-L67S9LPSA2BT0T5IBL4L/design-thinking-for-designing-and-delivering-services CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157423474-2RPXSXBHYB5314MUZ8ZD/1.+Common%3AGeneral++Client+Search+Page.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157422876-56FRIKU67BNPT3SP58IZ/1.1+Personal+-+Client+Search+Page.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157423769-6NCWALS9RRNE6UEO5KIS/Low-fi-+Dashboard+Concept+1+copy+2.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157424191-ZUBAAVXXB7EOIL00I4XL/Low-fi-+Dashboard+Concept+1+copy+6.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157424429-CD8H6U49763AN5BCFPQT/Low-fi-+Dashboard+Concept+1+copy+7.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157424492-YQ32DYOK8O5NJL3130BA/Low-fi-+Dashboard+Concept+1.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157424611-5MOGOOL3YQHQOH0V7VF9/TM-136+Manual+input+of+fields+in+workflow+templates.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157424246-BJ2W0JDV9YVC6FVAJRGR/2.+Client+Dashboard.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551154411095-RU3SXXJ4HTF0ZENI6VFR/user-pic.jpg CIBC Bank - Web App Leading by example — embodying accountability and collaboration as the Lead UX designer across multiple scrum teams. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/da172950-2d7e-46ce-bceb-c3a428b25a48/image2.jpg CIBC Bank - Web App - Make it stand out Core product team snapshot — celebrating cross-functional collaboration with stakeholders from UX, business, and engineering after delivering a major project milestone. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/a20cca09-4765-4e60-90dc-276c96eadebb/Screenshot+2025-09-04+at+08.50.29.png CIBC Bank - Web App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551201275665-PLV06CMU7UWVGOYKMJXU/Top%2B10%2B-20%2Breasons.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1548258330554-HW9UMQW8JG3TJCGILIQ9/Validation+Flow+-+zoom-in+-part+1.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1598406806833-8L7KX0EDBXVCD5JTR3K3/IMG_3734.jpg CIBC Bank - Web App Cross-functional workshop with developers, product owners, and business analysts — aligning on priorities, technical constraints, and design feasibility during our biweekly Agile https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551154581896-MMML44KX7HDHV50SJJDD/Persona+-+1.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551154581873-9TOEW0EBE7FAGA8EKIB8/Persona+-+2.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551158570593-E4ORU3L008AYIZJ0RGBU/Flows+Copy+3.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551156715857-MASDHRDO8W5N2I3J4AX6/Flows+Copy+3.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551151723422-W51DEF5CSWBLP9WJUWX6/30_second_snapshot_iteration_1.6_astha_copy_3%402x.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551151738497-VXL5LWMEQ8BJD7PGEE0Y/30_second_snapshot_iteration_1.6_astha_copy%402x.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551155503342-VMMMA2RR65WBL84H37JF/Non%2BVerfied%2B-%2B30%2Bsecond%2Bsnapshot%2B-astha.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551155341140-8L4PKDNSLYSE0AX1OMSR/Screen+Shot+2018-11-16+at+10.52.12+AM.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551157191514-OSJGSIY92PVGU7EPW1CD/Mock-+360-+Sprint+3+.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551156435725-HLZKN4HF8QDLXQCJ469T/Screen+Shot+2018-11-16+at+12.02.52+PM.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551156450781-OOSRP06THGAWGLWNQ0KV/Screen+Shot+2018-11-16+at+12.03.57+PM.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551155341080-KS396QN73Z17FGGESUVO/Screen+Shot+2018-11-16+at+11.12.04+AM.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551156457399-BTHLI6TCZHVHKIGVM020/Screen+Shot+2018-11-16+at+12.43.54+PM.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551156490977-8WB8M6V52PZWVHF4RK1D/Screen+Shot+2018-11-16+at+11.12.20+AM.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1598418806320-L3I0N5QNXSB9W8DEVSPL/IMG_1062.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/7d2998bb-d745-49e0-9778-9846a9421328/IMG_2947.jpg CIBC Bank - Web App - Make it stand out Affinity Mapping: I conducted a meeting in which we organized similar information in categories by brainstorming with business and technical leads. We were organizing top 20 reasons for why callers call and grouped them in categories of tabs that we have created in the application. “Information may be infinite, however…The organization of information is finite as it can only be organized by LATCH: Location, Alphabet, Time, Category, or Hierarchy.” — Wurman, 1996” https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1598452750052-QGATQ4LKVFN1AUFLLF00/CCUD%252BSitemap.jpg CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1550552690251-CRJLK15GNAWZ3NRE878D/cibc-download.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/a2a8865f-da18-41ec-b199-f706b7f90682/Screenshot+2025-09-04+at+08.45.33.png CIBC Bank - Web App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/cc517853-af44-4778-b0ff-20031e75f50e/image3.jpeg CIBC Bank - Web App - Make it stand out Leading a working session to translate call driver insights into actionable UX strategies — ensuring the solution was both user-centered and technically viable. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1551158771442-4HZ6PND0ENG74FHKV52G/Screen+Shot+2019-02-26+at+12.25.28+AM.png CIBC Bank - Web App https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/509c3f21-007b-4cf0-9395-c7f57b94f711/CRM+App+Map.png CIBC Bank - Web App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/38528b67-7df9-41ad-a9af-89d7abebd848/IMG_3745.jpg CIBC Bank - Web App - Make it stand out User Research (discussing user testing results) - after testing our product with real users we categorized our views and prioritized visual hierarchy accordingly. We met 15 real users and conducted 30 minute one-on-one user testing sessions and moderated walkthroughs. Results led to refinements in visual hierarchy, task prioritization, and overall workflow clarity. Discussing usability findings and validating early design decisions with stakeholders post-testing. https://www.designerastha.com/new-page daily 0.75 2025-09-05 https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/fb4ee6d9-2abf-408d-b154-2925b5391155/N7-Landscape_Analysis-20190318-13.jpg UI Style Guide Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553660559059-HVDOHZG665BZP1PFDGV9/N7-Landscape_Analysis-20190311-09.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553660559372-OLAWFW1IO11O7Z55O9OM/N7-Landscape_Analysis-20190311-10.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553660560685-Q47NJ9702ZT2PKYNOHNN/N7-Landscape_Analysis-20190311-11.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553662377289-6Q67XXU74Q89GK2OMVEI/N7-Landscape_Analysis-20190318-12.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553662206267-YDAQ1C8Q6W4XPTT2X6P4/N7-Landscape_Analysis-20190318-02.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553662264065-NN3RDJBPTR2BUUSPNSRB/N7-Landscape_Analysis-20190318-03.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553656276517-AR10CZ55P4YQWJK0JOOX/download.png UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/82272e25-a5b6-4f52-bd83-25625035662b/N7-Landscape_Analysis-20190318-12.webp UI Style Guide Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659515369-VHOZYVW1AYRO797NNVN9/N7-Landscape_Analysis-20190311-05.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659522538-9KM2EN4WKQOEUDLYOFNI/N7-Landscape_Analysis-20190311-06.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659530311-0RAVJK191Q6ZI4XZRAAC/N7-Landscape_Analysis-20190311-07.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659539124-V26VNO23Q1NDZOSBK1QD/N7-Landscape_Analysis-20190311-08.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659549978-ZCNMI5LY84YGF0IL6JJS/N7-Landscape_Analysis-20190311-09.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659562412-SNG5ZAGLVZ8XNZPM54J9/N7-Landscape_Analysis-20190311-10.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659562473-ZBDYLNKU4GO55HMQ446P/N7-Landscape_Analysis-20190311-11.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553659563201-JBR1XSNBFJS9J92CD37V/N7-Landscape_Analysis-20190311-12.jpg UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553656149582-FIWQUJHTEXM23HIA0O4P/Demo_Dashboard.png UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553656157763-6X3U7N56ZHSZIB3JFE5L/Kanban.png UI Style Guide Creation https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1553656165464-JNAPZNPHET4YK9F1J5FK/Overview-+Card+Layout.png UI Style Guide Creation https://www.designerastha.com/new-page-1 daily 0.75 2025-07-21 https://images.squarespace-cdn.com/content/v1/58f05329bf629a9dbf5b3869/1557771636988-91YBJ0AIYFST3XUH97KH/IBM-logo.jpeg IBM - 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